Privacy Policy

Last Updated: September 8, 2025

What Brands Company, LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, whatbrandsco.com ("Website"), or use our food-related products and services, including meal kits, food delivery, or online ordering (collectively, the "Services"). By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Services.

We collect information from you in the following categories:

• Contact Information: Name, email address, phone number, and mailing address (e.g., for order delivery or customer support).
• Payment Information: Credit card details, billing address, or other payment information processed through our secure payment processors.
• Account Information: Username, password, and preferences if you create an account for our Services (e.g., for subscriptions or repeat orders).
• Order Information: Details about your purchases, such as food products ordered, dietary preferences, or delivery instructions.

• Usage Data: Information about how you interact with our Website, such as IP address, browser type, device information, pages visited, and time spent on the Website.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage, and deliver personalized content or advertisements.

• Feedback and Reviews: Information you submit, such as product reviews, survey responses, or customer service communications.
• User-Generated Content: Photos, comments, or other content you share with us (e.g., via social media or our Website).

We use your information to:

• Process and fulfill orders, including delivery of food products or meal kits.
• Manage your account and provide customer support.
• Process payments and issue refunds, if applicable.
• Communicate with you about your orders, promotions, or updates to our Services (e.g., via email or SMS, if you opt in).
• Personalize your experience, such as recommending products based on your preferences or purchase history.
• Improve our Services by analyzing usage trends and customer feedback.
• Comply with legal obligations, such as tax reporting or food safety regulations.
• Prevent fraud, unauthorized access, or other prohibited activities.

We do not sell your personal information. We may share your information in the following cases:

• Service Providers: With third-party vendors who assist us in operating our Services, such as payment processors, delivery services, or website hosting providers. These providers are contractually obligated to protect your information.
• Legal Compliance: To comply with applicable laws, regulations, or legal processes (e.g., responding to subpoenas or government requests).
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred to a new entity.
• With Your Consent: For purposes you explicitly authorize, such as sharing your reviews or photos for marketing purposes.

We use cookies and similar technologies to enhance your experience and collect usage data. You can manage your cookie preferences through your browser settings. Types of cookies we use include:

• Essential Cookies: Necessary for the Website to function, such as maintaining your session or processing orders.
• Analytics Cookies: To understand how users interact with our Website and improve our Services.
• Marketing Cookies: To deliver personalized advertisements or promotions.

You may disable cookies, but this may limit your ability to use certain features of our Services.

We implement reasonable physical, technical, and administrative measures to protect your personal information from unauthorized access, use, or disclosure. However, no online system is completely secure, and we cannot guarantee the absolute security of your information.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. For example, we may retain order information for tax or regulatory purposes or account information until you request deletion.

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal or contractual obligations.
• Opt-Out: Opt out of marketing communications by clicking "unsubscribe" in emails or contacting us directly.

To exercise these rights, contact us at the details provided in Section 10. We will respond to your request within a reasonable timeframe, in accordance with applicable laws.

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing any personal information.

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately, and we will take steps to remove it.

If you have questions about this Privacy Policy or our data practices, please contact us at:

• Email: support@whatbrandsco.com
• Address: What Brands Company, LLC, 60 Exchange St C-3 Box 279, Richmond Hill, GA 31324
• Phone: (833) 968-4374

Our customer service team is available Monday through Friday, 9:00 AM to 5:00 PM EDT.

This Privacy Policy is governed by and construed in accordance with the laws of the State of Georgia, United States, without regard to its conflict of law principles.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our Website with a revised "Last Updated" date. Your continued use of our Services after such changes constitutes your acceptance of the updated policy.

Thank you for trusting What Brands Company, LLC with your personal information. We are committed to protecting your privacy and providing a secure experience.